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DON BATSFORD

Head of Industry, Google

Don Batsford is a Head of Industry at Google. His team works closely with key clients and agency representatives, serve as their ambassador within Google, advocate for new Google products and technologies, identify sales and business-development opportunities, and develop and manage strong relationships with influencers and decision-makers.

Before Google, Don was the Founder of MAQQ, an online advertising agency, specializing in search and social marketing. Before that, Don was a Founder of 31 Media, a customer acquisition and consulting firm, marketing online campaigns for companies ranging from Fortune 500 firms to start-ups. Don was also in Business Development at Commission Junction, helping drive marketing technology partnerships. In addition, he was a Co-Founder of AskFor, a shopping technology and data management start-up.

Don received his Masters of Business Administration from Clarkson University and Bachelor of Science in Business Administration from Saint Michael’s College.