Founder and President
Aslanian Market Research
Carol B. Aslanian is President and Founder of Aslanian Market Research at EducationDynamics. Until July 2009, she was President of Aslanian Group, which for many years was the leading independent provider of enrollment management services, including community-wide market studies, assessments of online learning demand, institutional audits, development of education-employer partnerships for colleges and universities interested in serving the adult student market.
For more than 20 years, Carol Aslanian served as director of the Office of Adult Learning Services at the College Board in New York. She also served as the College Board’s Director of the Office of Community College Relations and assisted in enhancing the Board’s service to community colleges.
Ms. Aslanian is a national authority on the characteristics and learning patterns of adult students and has made hundreds of presentations to educational institutions, state agencies, and national associations, focusing on her major area of expertise – access to higher education for place-bound and time-bound students. She has engaged in various activities related to meeting the needs of learners and corporate partners, including those that helped colleges identify new locations, alternative scheduling, and online education instructional options. She has both designed market studies to assist colleges in enhancing their share of the adult student market as well as conducted onsite visits and consultations to analyze the current and potential status of institutions in meeting the demands of adult students and area employers. She has assisted hundreds of colleges, universities, state education agencies, regional consortia of colleges, multi-institutional centers, and chambers of commerce in developing programs that meet the needs of their constituencies, primarily working professional adult students and business and industry.
Ms. Aslanian has served as a member of the Nontraditional Students Report Board of Advisors. She is past chair of the Non-Traditional Markets Program Track of the American Marketing Associations Symposium on Marketing Higher Education. Ms. Aslanian is a past board member of Elderhostel, an organization that serves over 250,000 older Americans yearly in the design and operation of travel-study seminars. She is also past Chair and current member of the Advisory Council for the College of Human Ecology at Cornell University, a member of the Cornell University Council, and past president of the Cornell Association of Class Presidents. She is also a past board member of the Armenian General Benevolent Union, where she oversaw the organization’s education programs worldwide.
Ms. Aslanian co-authored two landmark reports that described the causes and timing of adult learning – Americans in Transition: Life Changes as Reasons for Adult Learning – and the learning patterns of adult learners – How Americans in Transition Study for College Credit. Ms. Aslanian is a co-author of Higher Education in Partnership with Industry, focusing her writing on the development of contract education programs between colleges and employers. She applied her extensive knowledge of and experiences in program evaluation by serving as editor of Improving Education Evaluation Methods: Impact on Policy. Her nationwide study on adult students, Adult Students Today, was published by the College Board. This was followed by the publication Trends in Adult Learning – a Snapshot, and later by Hindsight, Foresight, Insight: Understanding Adult Learning Trends to Predict Future Opportunities. She is also the co-author of seven annual Online College Students reports in collaboration with The Learning House.
Ms. Aslanian received her degrees from Cornell University and Harvard University.