Watch On-Demand!

What's the webinar about?

You want to focus on growing your online and non-traditional student programs. Success requires an investment in time and resources - with sometimes uncertain results. Do you grow by developing your internal resources and team? Do you partner with a partner that can complement your strengths? The key to a good growth strategy is understanding your unique position, strengths and weaknesses, and choosing a path that works for you.

The webinar explores

  • How to evaluate your position to make the best decisions
  • Understand the pros and cons of partnering versus building for growth
  • If you are entering strategic partnerships, what is the best way to structure the relationship? 
  • Ways your institution can leverage trends to help you stand out in an increasingly crowded marketplace
  • ...and much more!

You will leave this webinar:

  • Understanding the pros and cons of partnering versus building internal enrollment management teams
  • Possessing list of questions to ask yourself when developing your online growth strategy
  • Comprehending best practices for outsourcing
  • Knowing when to reevaluate your strategy

Who is this webinar for:

Higher education program and Enrollment Management leaders seeking to expand enrollments in online and non-traditional higher education programs, and those seeking to understand how the online college student population is changing over time. 

Lubin-Melissa-webMelissa Lubin
Dean of Professional & Continuing Education
James Madison University.

Melissa Lubin leads JMU’s efforts in Outreach and Engagement, Community and Economic Development, On-line and off-campus Graduate and Undergraduate studies for adult learners and Non-credit professional development programming. Melissa is a credentialed coach and served as president for the International Coach Federation, Virginia Chapter.

Melissa’s research interests include andragogy, mentoring and coaching. She is a “practitioner-scholar” who infuses an entrepreneurial spirit to her work in the academy. Melissa is passionate about learning beyond the degree, empowering individuals to expand their own body of knowledge throughout adulthood to enhance the well-being of our society. She enjoys spending quality time with her husband, Neil, 15-year-old son D.C. and their small menagerie of animals.
Nicole Foerschler Horn
Vice President of University Partnerships

Nicole Foerschler Horn helps higher education organizations clarify their vision and build straightforward strategies to meet goals. Nicole works closely with university partners to ensure expectations are met or exceeded and leads the EducationDynamics Enrollment Management business development team.