What's in the case study?

UMassOnline is one of the nation's premier not-for-profit online institutions. With over 140 degree and certificate options and more than 1,500 online courses, UMassOnline is at the forefront of online higher education. However, for UmassOnline, it wasn't an easy climb to the top. In order to achieve this national success UMassOnline needed to not only revamp its marketing efforts but also the way it managed student inquiries.

Learn how UMassOnline:

  • Increased student prospects 25%
  • Reduced cost-per-inquiry 20%
  • Saved hundreds of hours of manual data entry
  • Positioned itself for future growth

    ...and much more!


UMass Online Case Study