Download the Report Now!

What's in the Report?

The Graduate Program Marketing and Recruitment Practices Report, is the result of a comprehensive review of current graduate program marketing and enrollment management practices. The report, produced by EducationDynamics, in association with NAGAP, details the findings of a survey of over 100 graduate programs from colleges and universities across the country.

You'll learn:

  • The most commonly used communication tools and mediums for engaging prospective graduate students
  • Where colleges and universities can improve their compliance practices to improve privacy practices and build trust with students
  • How colleges and universities align their marketing and enrollment management teams
  • Current contact rate performance across responding institutions, by platform
  • Ways your institution can best serve prospective students and STAND OUT in an increasingly crowded marketplace
    ...and much more!

About the Survey 

The survey of NAGAP membership was conducted in January and February 2020. Respondents represented a wide variety of colleges and universities, primarily public and private not-for-profit institutions. Graduate enrollment at the responding institutions ranged in size from under 1,000 to over 12,000, with most schools enrolling between 1,000 and 9,000 graduate students. We asked a series of questions about the school's current marketing practices and gathered input on how they engage prospective students upon capturing their request for information. This report identified a number of opportunities for the membership of NAGAP to improve their marketing and recruitment practices to better align their practices with student demand and preferences.

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