View the Recording Now!

What's the Webinar About?

With the plethora of tools available to reach an expanding and ever-changing demographic of graduate students, it’s now easier than ever to reach very specific groups of prospective students. The problem? Few of us have the time and resources to do it effectively, so we keep going on the hamster wheel without innovating what we do.

This session will assess what we’re currently doing, explore our various graduate audiences and their needs, and identify opportunities for customizing our marketing and recruitment efforts to boost our enrollments. 

What You'll Learn?

  • How to assess your current graduate marketing efforts
  • What opportunities now exist in graduate student marketing
  • How to customize your marketing and recruitment efforts

    ...and much more!
Marcus Hanscom
Marcus Hanscom
Director of Graduate Admissions

Marcus is an established higher education marketing and enrollment management professional and consultant, having served in a variety of roles working with undergraduate and graduate students for more than 10 years. He currently serves as Director of Graduate Admission at Roger Williams University in Bristol, RI, where he helped facilitate double-digit percentage gains in prospects, applicants, and enrollments in his first full admission cycle in 2016.

He previously worked in progressive roles in undergraduate and graduate admissions at the University of New Haven in West Haven, CT. Marcus has presented widely on marketing strategies for adult and graduate students at national and regional conferences for Aslanian Market Research, Carnegie Communications, NAGAP, NEGAP, STAMATS, TxGAP, and others, and formerly served for two terms on the NAGAP Board of Directors. He was awarded the Future Leader Award by NAGAP in 2012 and was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.