View the Recording Now!

What's the Webinar About?

Based upon our popular eBook, 'Making the Case', Scott will teach proven strategies and tactics for gaining approval to market your online programs

Learn how build a budget for achieving your enrollment goals and how to report progress back to your constituents. 

What You'll Learn?

  • Overcoming budget-related concerns
  • Presenting your plan to non-marketing colleagues
  • Tracking and reporting on success metrics
  • Managing ongoing expectations

    ...and much more!
Scott Jeffe
Scott Jeffe
Sr. Director of Aslanian Market Research 

Scott Jeffee has more than 15 years of project management experience in higher education research, professional development and fund raising. He began his career at the College Board as the Assistant Director of Public Relations, then the Associate Director of Adult Learning Services and finally the Acting Director of Higher Education Professional Development.

Upon leaving the College Board, Scott was the Director of Development at New York City's Borough of Manhattan Community College and then the Director of Development at Winston Preparatory Scoll. Mr. Jeffe holds a BA in European History from St. Lawrence University and an MPA from the State University of New York Albany.