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Making the Case eBook

What's in the eBook?

This 17-page eBook provides proven strategies and tactics for gaining approval to market your online programs. 'Making the Case' also provides a framework for building a data-driven marketing plan for achieving your online program enrollment goals.

You'll learn how to:

  • Overcome budget-related concerns
  • Present your plan to non-marketing colleagues 
  • Track and report your success metrics
  • Manage ongoing expectations

    ...and much more!