View the Recording Now!

What's the Webinar About?

Presented at The Conference on Adult Learner Enrollment Management (CALEM) 2016, Steve Peterson explains how Liberty University grew from 50,000 to 100,000 online enrollments in just 5 years.

This webinar will teach you the research, marketing, and enrollment strategies necessary to reach your online enrollment goals.

What You'll Learn?

  • How to setup an enrollment plan for your institution
  • What online programs your institution should offer
  • How to market your programs 
  • Ways to increase your retention rate among online students 

    ...and much more!
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Steve Peterson
Vice President of Admissions

Steve is the VP of Admissions for Liberty University Online. Steve has a vast experience in higher education, having served at Liberty University for more than 20 years. 
During his tenure, Steve has worked in the University’s financial aid operation, then on the Chancellor’s staff, and then as the Executive Director for University Advancement, overseeing all marketing for Liberty’s residential and online programs.

As Vice President of Admissions, Steve oversees marketing to, recruitment of, and enrollment of tens of thousands of online students each year. Liberty University is located on a 6,500-acre campus in Lynchburg, Virginia, and has a combined online and residential enrollment of nearly 100,000 students.