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View the Recording Now!

What's the Webinar About?

Presented by Josepf Haslam, this webinar will teach you how to use Google Analytics for your higher education institution. 

Josepf will explain Google Analytics, how to use it, and provide strategies and tactics for optimizing your website's conversion rate.

What You'll Learn?

  • What Google Analytics is and why it's important
  • How to navigate Google Analytics and the basic functions
  • How to set up reporting and goals for your institution
  • Strategies and tactics to help you optimize your website conversion rate

    ...and much more!
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Josepf Haslam
Senior Director of SEO & Social Media
 
Josepf is the Senior Director of Search Engine Optimization (SEO) and Social Media at EducationDynamics. He is also an Adjunct Professor at New York University where he teaches Digital Analytics and Marketing at the School of Professional Studies. He has shaped the SEO and digital marketing strategy for all types of business ranging from start-ups to fortune 500 companies.

Mr. Haslam earned his Bachelor's degree in Economics from the University of Deleware. He has over 20 years of industry experience and does frequent speaking engagements throughout the world on topics ranging from SEO to Digital Advertising.