What's the webinar about?

Presented by Jennifer Garrett, you will learn strategies using Facebook's wide range of tools to further engage prospective students, current students, and alumni with your brand.

This webinar isn't just for marketers though. Admissions directors, student affairs teams, alumni relations and institution executives will all find ways to implement this information in their roles.

You'll learn how to:

  • What Content Works Best With Each Audience
  • New Trends in Video
  • Tips and Benchmarks for Facebook Advertising
  • How to Build a Community and Manage It
    ...and much more!

Jennifer Garrett
Head of Industry, Education at Facebook

As a member of Facebook's leadership team, Jennifer oversees the Education vertical within Global Marketing Solutions where she’s focused on driving growth for a variety of partners including for-profit and not-for-profit institutions, online program managers, and e-learning businesses. 

Prior to Facebook, Jennifer spent over a decade in senior sales roles at organizations such as Nickelodeon, MTV Networks International and most recently, XO Group as Executive Vice President, of their National Enterprise Group, reporting directly to the CEO.  In addition to sales, Jennifer has managed teams across Ad Ops, eComm, Research, Marketing and Biz Dev and has worked with C-level executives across a variety of businesses, from retail, entertainment and CPG to Education. Before stepping into the media and sales worlds, Jennifer practiced finance law at the firm Mayer, Brown and Platt.

Jennifer graduated cum laude from Columbia University with a bachelor’s degree in International Relations and European History. She also holds a Juris Doctor degree from New York University School of Law. Jennifer lives in New York with her husband and two kids.