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What's in the Report?

This guide produced by EducationDynamics CMO and PPC expert Michael J. Flores will teach higher education advertisers to transform Google and Bing from cost centers to revenue centers. 

You'll learn:

  • 5-10 tiny hacks that can make or save millions
  • What the Search Engines actually want (hint: it's not just the highest cost-per click)
  • How to avoid high CPCs on irrelevant search queries
  • Most importantly, how to spot a charlatan PPC practitioner (and how to identify someone you actually want to work with)