Marketing Is Evolving.
Leverage Today's Trends to Stay Ahead

Digital marketing experts understand that marketing is evolving at a breathtaking pace.  See the Five important trends that are driving successful marketing strategies and understand how to leverage technology in a way that allow for more efficient and more engaging digital marketing campaigns.

The Playbook Outlines

  • Enhancements to platform targeting capabilities
  • Mobile page speed and the value of AMP
  • How AI is impacting strategies and capabilities
  • Attribution models
  • Operating in a post-GDPR and ITP 2.0 world
  • ...and much more!

Who is this Playbook for:

Higher education marketing practitioners and department heads as well as higher education team and department leaders that would like to understand the changing landscape of digital marketing.

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