Marketing Is Evolving.
Leverage Today's Trends to Stay Ahead
Digital marketing experts understand that marketing is evolving at a breathtaking pace. See the Five important trends that are driving successful marketing strategies and understand how to leverage technology in a way that allow for more efficient and more engaging digital marketing campaigns.
The Playbook Outlines
- Enhancements to platform targeting capabilities
- Mobile page speed and the value of AMP
- How AI is impacting strategies and capabilities
- Attribution models
- Operating in a post-GDPR and ITP 2.0 world
- ...and much more!
Who is this Playbook for:
Higher education marketing practitioners and department heads as well as higher education team and department leaders that would like to understand the changing landscape of digital marketing.