View the Recording Now!

What's the Webinar About?

Based on the 2017 Higher Education Digital Marketing Trends eBook, this webinar focuses on how you can find and enroll students for your programs using digital marketing.

Presented by Carol Aslanian, co-author of the report, and Michael Flores, Chief Marketing Officer at EducationDynamics, you will learn strategies and tactics for improving your digital marketing.

What You'll Learn?

  • How to leverage digital marketing channels
  • Ways to improve your response time
  • How to use personalization
  • Which marketing platforms to consider

    ...and much more!
Carol Aslanian
Carol Aslanian
Founder and President

President and Founder of Aslanian Market Research, the market research unit of EducationDynamics. Carol is a national authority on the characteristics and learning patterns of adult students and has given hundreds of presentations on the topic and led market research projects for more than 200 colleges, universities, and educational agencies.
 
Michael Flores
Michael Flores
Chief Marketing Officer

As the Chief Marketing Officer at Education Dynamics, Michael oversees all Marketing initiatives, including direct-to-consumer marketing and media buying, partner marketing, product, and the creative team. Michael has complete oversight, and P&L responsibility for the company's Affiliate partnerships, Search Engine Marketing, Search Engine Optimization, DRTV, display and all biddable media.